Hello. I’m Catherine Maley, MBA --
Author of Your Aesthetic Practice/What Your Patients Are Saying About You!
Do you want to know why your aesthetic patients:
- Buy aesthetic services?
- Chose you over your competitors?
- Were or were not satisfied with your service?
- Refer their friends – or don’t?
The more you understand your patients, I guarantee the more money they spend with you, stay loyal to you and refer more of their friends to you.
I have the answers You Need!
I did the research!
It took me two years to interview the patients who have had aesthetic enhancement (both surgical and minimally-invasive) and then compile their answers, their stories and their feedback – all in a quick easy-to-read book.
Boy, did I get an earful from the aesthetic patients I interviewed!
Sometimes they gushed about you and your services and other times - they did not.
My research showed 7 out of 10 times, you – the physician – could have done one little thing differently to turn that prospective patient into a loyal, paying and referring patient -- easily!
Here’s an example…
Did patients prefer you wear scrubs, suit/tie or white lab coat during the consultation and did it affect their decision in any way?
Answer?
61% of the patients preferred……
... Find Out In My eBook
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"Ms. Maley has written this superb guide so both you and your staff can let patients know what you can offer them in a compassionate environment." Past President, American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) |
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"Catherine really understands the aesthetic patient and what they want and need. I highly recommend this book to any physician wanting to grow their aesthetic practice” Joel Schlessinger MD, FAAD, FAACS - NE President, American Society of Cosmetic Dermatology and Aesthetic Surgery (ASCDAS) |
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"Surgeons early in their career and seasoned ones alike will find insights and useful observations as they read." Donn Chathum, MD, FACS - KY and IN Past Member, Board of Directors, American Academy of Facial Plastic and Reconsstructive Surgery (AAFPRS) |
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"Catherine provides an excellent framework to create and grow an aesthetic practice. She thoughtfully details each step of the process from intake, to consultation through post-operative care. Her paradigm shifts the mindset from medical practice to top-tier service provider. This guide book is required reading for all members of our team." David Kaufman, MD, FACS - CA Kaufman and Clark Plastic Surgery |
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"This outstanding book is an excellent overview and resource regarding marketing an aesthetic medical practice. It begins where marketing should begin, with the patients themselves. Excellent survey results reveal what the patients want and don’t want. There are many practical tips on patient relations, rapport building, the consultation process and decision making. Emphasis is placed where it should be; on internal marketing strategies. External marketing is put in excellent perspective and the author makes it clear it should not even be attempted until the infrastructure is in place and the internal marketing strategies have been fully implemented. This outstanding piece by Catherine Maley, MBA should be a welcomed addition to any aesthetic physician’s library and will provide an excellent outline for not only physicians in early practice but for mature practices as well. It has certainly been helpful to me to have the pleasure of reviewing this book." Ferdinand F. Becker, MD, FACS - FL "The Best Doctors in America", "America’s Top Doctors", "Guide to America’s Top Physician" and "America’s Cosmetic Doctors and Dentists" |